value selling, sales skills

Learn Value Selling Skills with The Profit Specialist® Sales Effectiveness Skills (SES) Training Program

Value selling means winning clients through a true understanding of their critical business and financial needs


ADJUST YOUR FOCUS: IT’S ABOUT THE CLIENT’S NEEDS, NOT YOUR PRODUCTS AND SERVICES

Sales teams are notorious for being inadvertently self-centered. It’s the effect of the up-side down perspective that has salespeople focusing on their products and services rather than the clients' financial goals.

There is no quick fix to turning this around. Successful sales skills have their roots in the development of a high level of financial acumen and financial literacy – and that in turn requires a real paradigm shift. That’s not easy.


DIVE DEEP: THE PROFIT SPECIALIST® SALES EFFECTIVENESS SKILLS (SES) TRAINING LEADS TO VALUE SELLING AND SUCCESS

Get to the nitty-gritty of how your clients define success and how your products and services can help them achieve their goals.

The Profit Specialist® Sales Effectiveness Skills training will teach you how to:

  • Review and understand financial drivers
  • Differentiate between a “problem” and a “need”
  • Identify customer needs
  • Develop a probing strategy
  • Match product features with benefits
  • Selling the value of your products
  • Apply closing – gaining customer commitment techniques
  • Handle customer objections

THERE’S SO MUCH TO LEARN!