APG executives have over 30 years of experience in the business.

Aarthun Performance Group, Ltd.’s Executive Team

We pioneered the custom business simulation


Aarthun Performance Group, Ltd. (APG) pioneered customized business simulations using a gameboard format over 20 years ago. Our The Profit Specialist® program is the catalyst for record sales growth and improved revenues for hundreds of major international companies, including many of which are on the Fortune 500 and Fortune 100 lists.

Our Executive Team works personally with our clients to customize each and every simulation. We have never used a cookie cutter solution and never will.


APG Executive Team

Jeff Aarthun,
Jeff Aarthun

CEO, Partner, and Co-Founder

Jeff Aarthun is co-founder and CEO of Aarthun Performance Group, Ltd. (APG), a full service, global management training firm with offices in seven major cities coast to coast. Jeff and the APG team have designed, developed and implemented programs around the world for IBM, American Airlines, Anheuser-Busch InBev, Coca Cola, Hewlett Packard, McKesson, Abbott Labs, Yahoo, eBay, Pepsi Bottling, Medtronic, ExxonMobil, Motorola, Stanley Black & Decker, Verizon, JohnsonDiversey, GE, Bank of America, Oracle, Dell, Owens Corning, Delta Air Lines, Northwest Airlines, Steelcase, Fluor, Halliburton, Georgia Pacific, JPMorgan Chase, Cardinal Health, Chevron, Bell Helicopter, Miller Brewing, and many others.

It is a remarkable fact that in personally conducting over 200 large national meetings for these and other world-class organizations, 100% of the companies have continued implementing Aarthun Performance Group, Ltd. training. Jeff’s open, easy style and dynamic delivery make it quickly evident to others that he is equally at home one-on-one with a CEO, or in front of an audience of thousands. His winning approach is to take complicated and involved issues, and make them simple and understandable. The result has been a steady demand for his services in helping guide company executives in creating strategies that enroll everyone in bringing about positive change.

Using real-life stories, examples and anecdotes drawn from his 35 years of successful business experience, Jeff offers convincing proof that by helping organizations create better business people, companies can improve profits and give themselves a distinct competitive edge.

Debi Aarthun, President, Partner, and Co-Founder, APG
Debi Aarthun

President, Partner, and Co-Founder

Debi has played a constant role in providing the leadership and willingness to do whatever it takes to make Aarthun Performance Group, Ltd. a success. She is known for her customer service approach, hands-on style, and her meticulous attention to detail. She has carefully and methodically grown the business – over 900 percent since its founding. Debi began her sales and training career at Xerox Learning Systems, playing a key role in her region's sales turnaround and ultimately being recognized for achieving the highest level of sales production in the company's history.

Becky Allbritton, Vice President, Operations APG Aarthun Performance Group, Ltd.
Becky Allbritton

Vice President, Operations

Becky currently manages all aspects of the headquarters including design and development, manufacturing, and logistics. Her extensive knowledge and experience in logistics facilitates APG’s worldwide implementations. She has worked in a variety of capacities for APG since starting with the organization in 1994. Her team supports the sales and trainer functional areas.

Wendi Fitler, Vice President, Finance & Administration, APG Aarthun Performance Group, Ltd.
Wendi Fitler  

Vice President, Finance & Administration
Wendi resides in the Atlanta area and has been with Aarthun since 1996. She is responsible for company payroll, benefits, sales reporting and financial management.  Prior to being with Aarthun she held positions in education, marketing and sales.