Aarthun Performance Group, Ltd., or APG, is the creator of The Profit Specialist® system, the globally recognized, highly successful, training tool.

About Aarthun Performance Group, Ltd.

Over 20 years of customized solutions


Aarthun Performance Group, Ltd., or APG, is the creator of The Profit Specialist® system, the globally recognized, highly successful, training tool.

The Profit Specialist® business simulations are customized to a specific client’s business strategy. The simulation is then paired with focused training led by APG’s senior facilitators, resulting in huge improvements in both operational efficiency and sales team success. In our 20 year history, our clients have come from every corner of the globe, and a wide variety of industries.


How APG began

Company founder and CEO Jeff Aarthun describes APG’s founding this way: “We saw companies struggling to take their sales performance to a new level. But that new level is predicated on salespeople being better business people, and we know through experience that when you improve the financial intelligence of your sales team, everything changes. They begin to see clearly how they can improve the profitability of their own company and their customers’ companies. Everyone wins! But to do this, they need to understand the language of finance.”


The Profit Specialist® benefits employees at every level

With the success of The Profit Specialist® for sales, our company launched a company-wide option. We quickly proved that a financially engaged workforce means everyone is playing on the same team and that building business acumen and financial knowledge at all levels is a recipe for success. Our clients agreed, and today our experienced facilitators travel the globe.